Reputation – HCPs: Overview
Read more about the reputation of pharmaceutical companies operating in the UK among healthcare professionals
Healthcare professionals see pharmaceutical companies as key partners in saving lives, but tend to be neutral towards the sector.
Among HCPs, pharmaceutical companies are seen as more trustworthy than other corporate sectors, such as the automotive industry or banking, but are trusted less than medical research organisations like universities and health charities.
“The companies I have worked with / representatives I have met work within guidelines and are professional and ethical.”
Trust is underpinned by the personal experiences of healthcare professionals. Many highly rate their engagement with employees of pharmaceutical companies. HCPs also speak positively about the sector’s innovation and R&D activity, as well as its commitment to rigorous ethical, quality, and safety standards. The vast majority of healthcare professionals see the sector as saving and improving lives with the medicines and vaccines they manufacture. Most feel that companies listen to healthcare professionals about the needs of their patients.
“Because [Pharmaceutical companies operating in the UK] tend to operate within their limitations and they are monitored by ABPI”
On a scale from 0 to 10, where 0 is strongly disagree and 10 is strongly agree, please tell me to what extent you trust each of the following types of organisation.
Reputation KPI summary
Believe the sector saves lives with the medicines and vaccines they manufacture
Believe that pharmaceutical companies operating in the UK listen to health care professionals about the needs of their patients
Reputation / Healthcare Professionals